SOP 009 · PRODUCT & SERVICE COPY · PAID
Use AI to Write Product & Service Descriptions
AI-written product and service descriptions are technically accurate and emotionally flat — easy for a buyer to spot and ignore. The fix isn't a better prompt, it's better context. Four ready-to-paste prompts for the platforms you actually sell on: Shopify, Instagram and Facebook, service pages, Google Business Profile. Plus an editing checklist that catches the AI tells before you publish.
Verified current · 2026-04-28
Framework approach is tool-agnostic. Changes only when our underlying framework evolves.
Generic AI product descriptions are easy to spot — technically accurate but emotionally flat. The fix isn't a better prompt. It's better context. This SOP gives you four prompt templates and an editing checklist so every description actually converts.
What you will set up
- A reusable prompt for Shopify or website product descriptions
- A reusable prompt for Instagram and Facebook product posts
- A reusable prompt for service pages and proposals
- A reusable prompt for Google Business Profile and directory listings
- An editing checklist that catches generic AI output before you publish
Time to set up: about 30 minutes the first time, then 2–3 minutes per description. Works in: Claude, ChatGPT, Gemini — all on free plans.
Common questions
The questions people actually ask.
- Why does AI product copy sound flat by default?
- Because it has no context. Generic prompts produce generic copy. Feed AI your customer's real language, your brand tone, and a specific reason to buy — and the output goes from adequate to genuinely persuasive.
- Which AI tool produces the best product descriptions?
- All three of Claude, ChatGPT, and Gemini produce strong output on free plans. We use Claude Sonnet 4.6 for most description work. The prompt matters more than the tool.
- Should I include pricing in service descriptions?
- No — keep it separate. Pricing changes more often than copy, and combining them means you rewrite the description every time the price moves.
- How long should a product description be?
- Shopify and website descriptions: 80–120 words. Service descriptions: 100–150 words. Social posts: under 80 words for Facebook, under 60 for Instagram. Google Business and directory listings: under 100 words.
- What's the single biggest mistake in product copy?
- Writing about the product instead of the customer. Every sentence should connect to a customer outcome — what it does for them, not just what it is.
- Do I really need to edit AI output?
- Yes. Read it aloud. If it sounds like a brochure from 1998, edit the tone. AI gets you 80% of the way there — your voice and your local detail get it the rest of the way.